We’re a complete bank! Our commitment is focused on people and their needs, so we continue to build a modern, agile, technological and, above all, human bank.
Bmg believes that to be present in the lives of its clients it must be ready to help whenever required, regardless of the channel or type of relationship. As a result, we are PHYGITAL: we act in a complementary manner on physical and digital channels, uniting the technology of the digital world with the human sensitivity of the physical world. Thus, we approach both traditional clients, driven by the eye-to-eye relationship, and clients more open to innovation and change.
Our robust retail presence is recognized and, today, represents a large portion of our portfolio and strengths. Our “help! credit store” franchise network specializes in financial services, with a one-stop-shop concept. The help! brand is among the 20 largest franchises in Brazil and was awarded the seal of excellence by the ABF – Associação Brasileira de Franchising. The franchise acts synergistically and complementary with our banking correspondent partners.
In the digital bank, the value proposition is based on the Positive Account concept. We want our clients to learn how to save and be able to earn money using the Bank’s services. Therefore, we offer the exclusive functionality of virtual piggy bank, credit and debit card cashback programs and discounts within our marketplace of products. In addition, we provide full banking services, including checking account services, credit products, insurance, investments and a number of benefits.
All this has positively impacted our product portfolio over the years. We went from a niche segment to meet the needs of millions of Brazilians and companies by expanding our portfolio of products and services. Our main activity verticals are: Retail Individual, Retail Company, Wholesale and Asset Management. This allows us to remain firm in our mission: to popularize financial services in Brazil.